Finding a Niche in the Accessory Market: My Journey

As I navigated my college days, I found myself exploring various interests and skills, which ultimately led me to the concept of starting my own business. From brainstorming sessions with my parents, who have been my pillars of support, I realized early on that I wanted to create something that resonated with my own experiences as a college student.

Discovering the Gap

During my college days, I found that the market lacked affordable yet trendy accessories. While brands like H&M and Zara offered high-end products, the street market was filled with cheap, low-quality items. This was the gap that sparked my interest in starting my own brand. I envisioned a space where I could provide unique, quality accessories at prices that students could afford.

Taking the First Steps

With the encouragement of my mother, a charter accountant, and the support of my father’s printing business background, I set out to launch my venture. As social media platforms like Instagram were booming, I decided to leverage this cost-effective method of marketing and sales. I only required a small initial investment to get started, purchasing inventory and packaging, which allowed me to start my business without being a burden to my parents.

Building the Brand: Juelishk

After numerous sleepless nights dedicated to creating content, engaging with customers, and managing orders, my brand, Juelishk, began to take shape. The initial months were challenging because I was simultaneously managing my studies. However, my passion for the business kept me motivated.

For those interested in trendy yet affordable accessories, I invite you to explore ISHKAARA. The brand reflects my commitment to providing quality products while ensuring they remain accessible to college students.

Navigating Challenges

As my business began to gain traction, I faced unexpected challenges, including competitors imitating my designs. Initially disheartened, I learned the importance of resilience in the industry. Support from my family helped me understand that while I couldn’t control others' actions, I could focus on building lasting relationships with my customers and continuously innovating.

Growth and Learning

The journey has been a profound learning experience. I've learned to adapt, improve my offerings, and maintain a connection with my customer base. I now appreciate the struggles of entrepreneurship, and these challenges have only fueled my ambition to succeed.

If you’re interested in unique jewelry that resonates with your style, be sure to check out ISHKAARA for the latest collections.

Conclusion

Starting Juelishk has been both rewarding and challenging. I am grateful for the support of my family and friends and the opportunity to express my creativity through my brand. With the vision of expanding and continually improving, I look forward to the future of Juelishk and the impact it can make in the accessory market.